“Sell what your customer needs!” – I don’t buy it!

As a leadership trainer with a background in leadership, I often hear the pitch of quick fixes and immediate results. Many people here on LinkedIn also focus on workshops that promise instant solutions to problems and claim to boost results overnight with the help of all effectiveness tools called “10 steps to…” or “3 most effective tools,” etc. I totally understand it, and it is a quick way to get attention. There is also a temptation for me to focus on this kind of approach as a leadership trainer.

But, I don’t buy into that approach.

𝐈𝐟 𝐰𝐞 𝐟𝐨𝐜𝐮𝐬 𝐨𝐧 𝐨𝐮𝐫 𝐩𝐞𝐨𝐩𝐥𝐞 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐭𝐫𝐚𝐢𝐧𝐢𝐧𝐠𝐬 𝐨𝐧 𝐩𝐞𝐨𝐩𝐥𝐞 𝐢𝐧 𝐚 𝐰𝐚𝐲 𝐭𝐡𝐚𝐭 𝐭𝐡𝐞 𝐦𝐢𝐧𝐝𝐬𝐞𝐭 𝐛𝐞𝐡𝐢𝐧𝐝 𝐢𝐭 𝐢𝐬 𝐬𝐭𝐢𝐥𝐥 𝐚𝐛𝐨𝐮𝐭 𝐛𝐫𝐢𝐧𝐠𝐢𝐧𝐠 𝐫𝐞𝐬𝐮𝐥𝐭𝐬, 𝐰𝐞 𝐣𝐮𝐬𝐭 𝐜𝐨𝐧𝐭𝐢𝐧𝐮𝐞 𝐰𝐡𝐚𝐭 𝐰𝐞 𝐡𝐚𝐯𝐞 𝐝𝐨𝐧𝐞 𝐮𝐧𝐭𝐢𝐥 𝐧𝐨𝐰. 𝐀𝐧𝐝 𝐰𝐞 𝐬𝐞𝐞 𝐭𝐡𝐞 𝐫𝐞𝐬𝐮𝐥𝐭𝐬 – 𝐚 𝐠𝐥𝐨𝐛𝐚𝐥 𝐦𝐞𝐧𝐭𝐚𝐥 𝐡𝐞𝐚𝐥𝐭𝐡 𝐜𝐫𝐢𝐬𝐢𝐬, 𝐪𝐮𝐢𝐞𝐭 𝐪𝐮𝐢𝐭𝐭𝐢𝐧𝐠, 𝐚 𝐝𝐞𝐜𝐫𝐞𝐚𝐬𝐞 𝐢𝐧 𝐞𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭, 𝐚𝐧𝐠𝐞𝐫 𝐢𝐧 𝐬𝐨𝐜𝐢𝐞𝐭𝐲.

Certainly, financial results are vital for a company’s survival and growth.

However, after too much focus on this aspect, modern leaders must also prioritize the psychological and mental well-being of their team. We need tools to focus on PEOPLE, not just the RESULTS they bring. To achieve this, we need the will to understand our role as influencers. All leadership trainers, along with leaders, are influencers. If we keep promoting only RESULTS, neglecting the true deep human side, or dealing with life, we risk sawing off the branch we’re sitting on as a society.

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