Leaders don’t just shape strategy – they shape culture.

🌿 Leaders don’t just shape strategy – they shape the culture in which people either grow or decay.

Leadership is too often measured in terms of results and targets – to be radically honest: the success of creating a culture of burnout. But the real impact comes later. What makes a leader a leader is how people feel after working with him or her.

👉 Did the driver help you to get in touch with yourself and to make your profession your life’s calling?
👉 Does thinking about working together with him bring peace, joy and the enjoyment of self-discovery and the ease of growing with each other?
👉 Or is it the pressure, the fear, the persistent toil on the brink of burnout and the excessive effort for unrealistic goals?

🎯 Burnout is not caused by people who can’t cope. It comes from a culture where you can’t stop and where a profession is not a life’s calling. A culture where fatigue is weakness. Where slowness is a threat. Where the question “how are you really doing?” is uncomfortable because there is no time to finish listening.

And it is the leader who shapes this space – intentionally or subconsciously.
Good, leader! What kind of space do you create for the people around you and for yourself inside?

A space where you have to work hard all the time? Or a space where you can just be human? Because culture isn’t created by motivational speeches or values in a PowerPoint or on an office wall or a corporate glossy website. Culture is created by how you are as a human being and how you help people to get in touch with their own purpose in life and realise it.

Leadership is not measured by financial results, but by inspiring the best out of yourself. Financial results then come easily and simply as an inevitable consequence.

IvarRaav