In one nice conversation, the person I was talking to got a language ambiguity and I was later haunted by it. It was about brainstorming and he mistakenly used the word brain journey.
I was left thinking that the word attack has a violent undertone and it has always touched me internally somehow when someone says they are proposing to brainstorm. The use of the word attack is subconsciously associated in my mind with counter attack, defensive position or escape.
Every word has a meaning for a person, and the less we use words with a negative connotation from the start, the less likely we are to trigger an old memory in the person that is inappropriate to the situation. After all, we have seen brainstorming sessions that produce a lot of ideas, but the problem is their applicability, internal defence mechanisms are created (it’s not my idea, it will get me a job, etc.). Brainstorming is not always a very pleasant process. Because something is being attacked. Why should I attack my own brain.
But when we talk about a journey (a journey of the brain), a journey is something to do with the discovery of unknown land, with excitement, with the readiness for the new, with the changeability of the journey and the discovery, the thrill of discovery. It is important to be in touch with everything around you, with the emotions inside you, and it is through emotional connection that journeys stay with us and we get somewhere, and the journey with the destination goes with us. Let’s take things to heart, or let’s get things done. Wandering while travelling, for example, has a much more positive effect than attacking something or someone.
So instead of attacking, perhaps it is more useful to migrate?
